Wednesday, April 15, 2009

How Words Can Affect the Outcome of Your Ecourse

Most basic ecourses start with words one a page or words on a computer screen. Either way, there are written words involved, right?

To understand what I"m talking about, let's outline a theory about visuals. If you have a dirty car, people notice how dirty the car is which sticks in their mind, right? But the person who has a clean car hardly gets a second look. The theory is, the dirty car is remember more than the clean car. In other words, people remember the negative rather than the positive.

The same goes for text ecourse, or ecourse in general for that matter. If you have several mistakes, such as typos or major grammatical errors throughout your ecourse, people will not think so highly of you. Matter of fact, some people may get turned off and leave you altogether.

If you are unclear whether something you write sounds correct or not, don't hesitate to change the wording. Oh, don't change you message or the concept of what you're writing, but make sure it's correct.

Now, I understand there probably corrections that can be made in almost any ecourse you find out there, if you go looking for it, you'll certainly find it. And, if you create ecourse, understand the there are "internet police" out there that will point out every single little typo or error you make. Learn to embrace it and correct it.

The point is, if you have a choice to use a word or phrase in your ecourse that may stand out as being negative, people may remember that more. The question isn't whether you want people to remember you or not, the question is, how do you want people to remember you? Going back to the car analogy...do you have a dirty car? Something to think about.

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