This article is part four of a series of five exploring unique and noteworthy trends in the mental health profession. The article focuses on Web Seminars and Online Training trends that are penetrating the mental health marketplace. The purpose for examining all of these trends is to note business opportunities and competitive influences within the industry.
Online Training: A Unique Way to Promote Your Services
Looking for ways to share your expertise and promote your services beyond traditional training opportunities? E-learning is fast becoming a powerful medium for building credibility and expanding one's reach at a national and international level. Online learning has also become an important vehicle for employee assistance programs and other practitioners who are seeking a presence within the corporate world. It allows you the ability to offer significant value to employees and managers using a platform they are familiar and comfortable using.
You can post your coursework with any existing training platform or simply create your own personal online training platform. I have seen business savvy clinicians use this form of training as an extension of clinical services they offer other practitioners and potential clients. How can you possibly do this without paying a pretty penny? Easy! In today's world there are several free open source learning management systems available to you. These systems allow you to quickly and easily create your own e-learning courses and programs. If you would like to find out what those platforms are I suggest searching under "free open source e-learning platforms" and you will find what you need.
Professional associations have also gotten into the e-learning game and offer numerous courses for members. Take a look at the American Counseling Association website and you will see a series of online offerings for their members. Posting a course on a national association website is another powerful way to expand your reach and build credibility within the profession.
Web Seminars (Webinars)
At present, Oprah Winfrey is offering a free 10-week web seminar with spiritual guru and author Eckhart Tolle. The webinar is being held every Monday 9 EST for 10 weeks. What is important to note about this hallmark event, whether you are an Oprah fan or not, is the fact that together they are delivering an interactive educational program on a global scale. Participants enter a virtual learning environment where they can access workbooks and course material, post questions and view real time discussions and presentations by Eckhart Tolle. Not impressed so far? How about the fact that they have over 700,000 participants each week from 139 different countries!
This single event demonstrates the power of web seminars and is introducing a mass audience to this technology. No longer is it simply a tool for facilitating virtual business meetings. It has become an effective vehicle to communicate a message, to build awareness and buy in about a particular topic and to offer an interactive educational experience.
Web Seminars, as part of the rising social nature of the web, will become more and more prominent in our near future. Larger behavioral healthcare organizations and practitioners alike will want to keep an eye on this model and think about how it might be useful in the mental health profession.
The information provided in these articles should offer practitioners some insight into what may lie ahead in the future as both a challenge and opportunity. Online training and web seminars are two trends worth exploring further.
Copyright 2008 - David Diana.
David Diana is a Licensed Professional Counselor and sales manager for Palmetto Behavioral Health, a private behavioral healthcare organization in South Carolina. In addition to his sales role, David provides consultative services to mental health practitioners in the community by helping them to market and grow their business. He is an experienced Licensed Professional Counselor and business consultant who has worked for many organizations in both the public and private sector to include IBM, PricewaterhouseCoopers, HayGroup, AVON Cosmetics, U.S. Customs, and the IRS.
Please visit him at http://www.davidpdiana.com where you will find more useful tools and information about the positive changes sales skills can have for you as a mental health professional.
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